Hi, I’m Kyson.

Designer and filmmaker.
Santa Cruz, California.

In my 10+ years as a brand designer, I’ve worked with small startups and major brands. My work has been featured in magazines like Forbes, Time, Wired, and on the big stage at Adobe Max.

I’ve designed dashboards in cars and snowboards for the backcountry.

Dream job stuff.

  • Rivian R2 reservation screen design
  • Aerial view of a dirt road through coastal hills
  • Grid of in-car and mobile interface designs
  • Rivian R2 web and dashboard designs
  • A truck with its hood up in the desert at dusk
  • A hand holding a phone app above an electric skateboard
  • Skateboarder riding down a San Francisco street
  • Winding road above San Francisco
  • Skater in a concrete bowl at a contest
  • Man fitting a wearable sleeve on his arm
  • Illustration of hands holding a seed
  • Snowboard graphic print on a marsh background
  • Snowboard designs and a rider in the air

Yet, despite success in my corporate career, I became more and more disenchanted with my work.

I loved being creative, but I hated giving all that energy to a company. I chose this career path because of a need to express myself creatively, but ended up trading that innate desire for a paycheck.

A decade later I woke up and couldn’t avoid it anymore. I needed to start creating for myself.

I used the guidance of Carl Jung to explore the hidden parts of my inner world and the teachings of Joseph Campbell to arrange what I found into a story.

I felt myself become the author of my own life.

I bought a small camera, one fixed lens, and despite my fears, I made films about my life. I told the story of growing up in a Mormon community, the life I built under that identity, and what happened when it all fell apart.

Start with the first film

What Second Nature is

Second Nature is where I make films about my life and teach people how to find the story in theirs.

I think making art out of your own life is how people have always found meaning and direction. Most of us were never shown how.

So I make the films, and I teach the method I used to make them.

Workshop

Get in touch

Press, speaking and collaboration.

kyson@secondnatureclub.com